MONITORING AND EVALUATION OF CORPORATE SOCIAL RESPONSIBILITYPROGRAMMES IN SOUTH AFRICA

Risk Governance & Control: Financial Markets & Institutions

Renitha Rampersad¹ 

关键词: Monitoring;    Evaluation;    Sustainability;    Engagement;    Corporate Social Responsibility;   

DOI  :  10.22495/rgcv5i4c2art5

学科分类：社会科学、人文和艺术（综合）

来源: Virtus Interpress

【 摘 要 】

The South African corporate sector invests millions to support community development and social programs. One of the more fundamental issues about sustainability in a business context is the fact that directors have a fiduciary duty to take into account interests of those stakeholders other than investors/shareholders.This therefore places major importance on sustainability reporting through reports on governance, economic, social and environmental performance and is increasingly being regarded as a key form of stakeholder engagement, and the most accepted formal way of communicating measured outcomes to all stakeholders. A number of methodologiesmayexistforthedevelopmentofCorporate Social Responsibility (CSR)strategiesor“how-toguides”for community engagementand investment, however, it lacks development in the field of CSR Programme Evaluation.Integratedapproachestothe measurement thereofarestillin expandingstagesof development andstatisticaldata and/orempiricalevidenceislacking at this point. Trust and relationships take time to build but are valuable assets, therefore a company must show it has listened and acted in response to stakeholder concerns, this means that ongoing communication and reporting back to stakeholders is a very important component in any engagement strategy.It is therefore important for the corporate sector tonotonlyevaluatethe effectivenessof their CSRProgrammes, but alsoto measuretheimpacton boththeir beneficiary communities and their business and subsequently on the Return on Investment (ROI). This paper will highlight a case of the South African corporate sectors attempts to evaluate its effectiveness and impact on beneficiary communities and how they quantify the impact of the investment through successful CSR interventions.

【 授权许可】

CC BY-NC