Case Article—Introductory Integrative Cases on Airline Revenue Management

INFORMS Transactions on Education

Robert A. Shumsky¹ 

[1] Tuck School of Business, Dartmouth College, Hanover, New Hampshire 03755

关键词: revenue management;    airlines;    forecasting;    optimization;    simulation;   

DOI  :  10.1287/ited.1090.0033ca

学科分类：社会科学、人文和艺术（综合）

来源: INFORMS

【 摘 要 】

This case article summarizes two case series. Each case series includes three subcases and has an associated teaching note. These six short cases introduce many of the concepts that underlie the practice of airline revenue management: protection levels, overbooking, customer buy-up and buy-down behavior, network controls, bid prices, and the spiral-down effect. The cases are integrative in the sense that they reinforce many of the fundamental concepts taught in business programs, such as the formulation of statistical models, customer segmentation, the meaning of shadow prices in optimization, and the impact of model errors on real-world decisions. The cases also use many of the basic skills and tools taught in business programs: data analysis and forecasting, simulation, and optimization. By applying these tools, the cases move students quickly beyond the standard newsvendor-style formulation of the revenue management problem. Because the cases require students to apply these tools to interesting and rel...

【 授权许可】

CC BY