Case Article—MotherLand Air: Using Experiential Learning to Teach Revenue Management Concepts

INFORMS Transactions on Education

Richard Metters¹  Sherry Weaver²  Vicente Vargas³ 

[1] Goizueta Business School, Emory University, Atlanta, Georgia 30322;Haskayne School of Business, University of Calgary, Calgary, Alberta T2N 1N4, Canada;School of Business Administration, University of San Diego, San Diego, California 92110

关键词: yield management;    revenue management;    experiential learning;   

DOI  :  10.1287/ited.1090.0028ca

学科分类：社会科学、人文和艺术（综合）

来源: INFORMS

【 摘 要 】

The MotherLand Air case and game provide students with a first-hand experience in revenue management. The game is conducted in the classroom, and students, who have the opportunity to prepare in advance, work in teams. During the exercise, students make and revise pricing and protection-level decisions over a six-month, predeparture time horizon for two simulated flights. The case provides an introduction to nested reservation systems and overbooking and pricing polices. Case Teaching Note: Interested Instructors please see the Instructor Materials page for access to the restricted materials. To maintain the integrity and usefulness of cases published in ITE, unapproved distribution of the case teaching notes and other restricted materials to any other party is prohibited.

【 授权许可】

CC BY