Teaching Business Modeling Using Spreadsheets

INFORMS Transactions on Education

Thin-Yin Leong¹  Michelle L. F. Cheong¹ 

[1] Singapore Management University, Singapore 178902

关键词: spreadsheets;    business problems;    teaching;    exploratory modeling;   

DOI  :  10.1287/ited.1080.0015

学科分类：社会科学、人文和艺术（综合）

来源: INFORMS

【 摘 要 】

Before spreadsheets, modeling of business concerns required some competency in mathematics (algebra, calculus, statistics, and probability) and in computer programming, skills that are rather intimidating for the average business executive and management school student. However, the spreadsheet and the personal computer revolution challenged that paradigm. With its simple intuitive interface, direct interactivity, and universal presence, the humble spreadsheet has made business modeling much easier and has been considered by many analysts as the tool of choice for exploring business opportunities. Many university professors have already adopted spreadsheets as their computing platform in support of teaching business mathematics, statistics, and management science courses. Though some business modeling skills can be learned when spreadsheets are used in the courses, they are often secondary to the task of delivering the main subject content. Working out business challenges in the real world, however, requi...

【 授权许可】

CC BY