Polymedia and Ethnography: Understanding the Social in Social Media:

Social Media + Society

Mirca Madianou¹ 

关键词: affordances;    social media;    media environments;    ethnography;    personal relationships;    social media;    disasters;   

DOI  :  10.1177/2056305115578675

学科分类：社会科学、人文和艺术（综合）

来源: Sage Journals

【 摘 要 】

In this essay I argue that social media need to be understood as part of complex environments of communicative opportunities which I conceptualize as polymedia. This approach shifts our attention from social media as discrete platforms to the ways users navigate environments of affordances in order to manage their social relationships. Ethnography emerges as the most appropriate method to capture the relational dynamics that underpin social media practices within polymedia.

【 授权许可】

CC BY-NC