Estratégias empresariais, dinâmicas informacionais e identidade de marca na economia criativa

Perspectivas em Ciencia da Informacao

关键词: Identidade de marca;    economia criativa;    centrais de criatividade;    abordagem poliepistêmica das dinâmicas informacionais;   

DOI  :  

学科分类：农业科学（综合）

来源: Universidade Federal de Minas Gerais * Escola de Biblioteconomia

【 摘 要 】

This study is about the informational dynamics involved in the effort of building brand identities by creative centrals and their social-creative networks originated from communicational interactions among their intern work groups and external actors and social groups. In this study, information is considered on its performative dimension. Hence, it utilizes the poli-epistemical approach from Information Science. For this, an empirical research made at a fashion industry’s company (Osklen) is presented, completed by interviews with two other creative-oriented companies.

【 授权许可】

Unknown