Princess Elisabeth Antarctica: an International Polar Year outreach and media success story

Polar research

Ben Huyge¹  Jean de Pomereu¹  Joseph Cheek² 

[1] International Polar Foundation Rue des Deux Gares 120 ABE-1070 Brussels Belgium;International Polar Foundation Rue des Deux Gares 120 ABE-1070 Brussels Belgium Correspondence

关键词: Media and outreach;    media strategy;    Antarctic research stations;    energy management system;    renewable energy;    reducing environmental footprint;   

DOI  :  10.3402/polar.v30i0.11153

学科分类：自然科学（综合）

来源: Co-Action Publishing

【 摘 要 】

One of the priorities of the fourth International Polar Year (IPY) was to increase awareness of the polar regions and polar science among the general public through education, communication and other forms of outreach. This paper reports on the media coverage of Princess Elisabeth Antarctica (PEA), Belgium's “zero-emission” Antarctic research station designed by the non-profit International Polar Foundation (IPF) to run on wind and solar energy and to employ state-of-the-art forms of energy management and other “green” technology. This paper provides background information on PEA, a review of IPF's media strategy for the project, a description of media coverage of the station and a discussion of the way in which the IPF's main messages were reported in the media. IPF staff surveyed approximately 300 media reports released between February 2004, when the PEA project was announced to the general public, and June 2010, when the IPF presented their findings at the IPY conference in Oslo. PEA was featured 580 ...

【 授权许可】

CC BY-NC