期刊论文详细信息
| Journal of Governance and Regulation | |
| TRUST AND COMMUNICATION AS PREDICTORS OF CUSTOMER SATISFACTION IN BUSINESS-TO-BUSINESS RELATIONSHIP MARKETING IN THE SOUTH AFRICAN CEMENT MANUFACTURING INDUSTRY | |
| 关键词: South African Cement Industry; Relationship Marketing; Communication; Trust; Satisfaction; Business-to-Business; | |
| DOI : 10.22495/jgr_v4_i2_c1_p2 | |
| 学科分类:社会科学、人文和艺术(综合) | |
| 来源: Virtus Interpress | |
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