Research on Cultural and Creative Product Development Based on Museum Resources

2018 3rd International Conference on Insulating Materials, Material Application and Electrical Engineering

材料科学;无线电电子学;电工学

Song, Yanhong^1 ; Li, Minghui^1

School of Mechanical and Automotive Engineering, Qilu University of Technology, Shandong Academy of Sciences, Jinan, China^1

关键词: Brand strategy;    Creative products;    Development process;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/452/2/022090/pdf
DOI  :  10.1088/1757-899X/452/2/022090

学科分类：材料科学（综合）

来源: IOP

【 摘 要 】

The China's national and cultural self-confidence originated from the long historical culture. Cultural and creative products development based on museum resources has a thriving trend, but has not formed a standardized development process. The optimization of products developing and rebuilding thinking and methods bring the upgrade for the cultural and creative products development based on museum resources at brand strategy level and product development level which is the focus in this paper. The purpose and significance of this study is to explore the development process of the cultural and creative products based on museum resources. The typical program cases were taken in this paper as examples, to verify the scientific and validity of these ideas and methods.