The Importance of Design Management to Brand Strategy

2019 7th International Forum on Industrial Design

工业技术（总论）

Wang, Jia^1 ; Li, Min^1 ; Wan, Tingyu^1

Art College, Jiangxi University of Finance and Economics, Nanchang City, Jiangxi Province

330013, China^1

关键词: Brand strategy;    Design management;    Development planning;    Economic globalization;    Good designs;    High-level design;    Status quo;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/573/1/012082/pdf
DOI  :  10.1088/1757-899X/573/1/012082

学科分类：工业工程学

来源: IOP

【 摘 要 】

With the rapid development of economic globalization, more and more enterprises focus their development planning on the brand strategy. An excellent brand strategy should be supported by good design management, and a successful brand strategy comes from high-level design management. In this paper, the status quo of design management and the role of brand strategy are introduced. "MUJI" is taken as an example to illustrate that design management runs through the brand strategy and the importance of design management to brand strategy.