Corporate Reputation and Financial Performance: The Moderating Effects of Industry competitiveness and Environmental uncertainty

2018 International Conference on Advanced Electronic Materials, Computers and Materials Engineering

材料科学;无线电电子学;计算机科学

Xiaoman, Wu^1 ; Tongying, Liang^1 ; Xiaolong, Liu^1

School of Business Administration, South China University of Technology, Guangzhou

510641, China^1

关键词: Corporate reputations;    Environmental uncertainty;    Financial performance;    Industry competitiveness;    Moderating effect;    Multiple regression analysis;    Questionnaire surveys;    Theory and practice;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/439/3/032055/pdf
DOI  :  10.1088/1757-899X/439/3/032055

来源: IOP

【 摘 要 】

This study analyses direct affection and moderate effect of corporate reputation on financial performance. We propose model and hypothesis based theory analyze and collect data using questionnaire survey. We use 156 firms in China as the samples and deal with data using multiple regression analysis. We draw conclusion: (1) The higher corporate reputation, the higher the firm's financial performance; (2) Industry competitiveness moderates the relationship between corporate reputation and financial performance; (3) Environmental uncertainty moderates the relationship between corporate reputation and financial performance; (4) Industry competitiveness and environmental uncertainty jointly moderates the relationship between corporate reputation and financial performance. The study has some contribution for corporate reputation theory and practice.