The use of importance-performance analysis for Indonesian smoked fish production strategy

2017 1st International Conference on Engineering and Applied Technology

Mastrisiswadi, H.^1 ; Izzhati, D.N.^1 ; Talitha, T.^1

Industrial Engineering Department, Universitas Dian Nuswantoro, Indonesia^1

关键词: Consumer perception;    Food and beverage industry;    Hygiene and safety;    Importance-performance analysis;    Imported products;    Market competition;    Quality improvement;    Research results;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/403/1/012053/pdf
DOI  :  10.1088/1757-899X/403/1/012053

来源: IOP

【 摘 要 】

Food and beverage industry is currently facing tight competition, especially due to ASEAN free market (MEA). Local products in Indonesia including smoked fish products must compete with imported products in ASEAN region. In order to be competitive in global market, Indonesian smoked fish industry must understand the current product quality position to formulate the right strategy. One of the best methods is the Importance Performance Analysis (IPA) that aims to measure the relationship between consumer perceptions and the priority of product quality improvement. This research result that the Indonesian smoked fish production strategy has to improve two variables which are hygiene and safety for consumption of the product. These two variables are categorized as action and located in concentrate quadrant. It means that these two variables have high priority of importance to the customer but less performance. In order to make Indonesian smoked fish competitive in ASEAN market competition, these two variables need to be improved.