会议论文详细信息
International Conference on Manufacturing Technology, Materials and Chemical Engineering | |
Different Influences of Perceived Interactivity of E-Commerce Sites on Consumers—Based on Self-Constructed Regulation Mechanisms | |
机械制造;材料科学;化学工业 | |
Yan, Junjie^1 ; Guo, Yiru^1 ; Wang, Chongzhou^1 | |
School of Economics and Management, Beijing Forestry University, Beijing, China^1 | |
关键词: Baseline models; E-commerce sites; E-commerce websites; Interaction influences; Interactivity; Multi-group; Regulation mechanisms; Structural equation modeling; | |
Others : https://iopscience.iop.org/article/10.1088/1757-899X/392/6/062172/pdf DOI : 10.1088/1757-899X/392/6/062172 |
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学科分类:材料科学(综合) | |
来源: IOP | |
【 摘 要 】
Based on the improved traditional multi-group structural equation model, this paper makes use of the measurement consistency and structure consistency to discuss the performances difference of the perceptive interaction influences on interdependent-self consumers and independent-self consumers of ecommerce websites in base-Line models. The results show that interdependent-self consumers are more perceptual in the baseline model, while independent-self consumers are more rational.
【 预 览 】
Files | Size | Format | View |
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Different Influences of Perceived Interactivity of E-Commerce Sites on Consumers—Based on Self-Constructed Regulation Mechanisms | 406KB | download |