Different Influences of Perceived Interactivity of E-Commerce Sites on Consumers—Based on Self-Constructed Regulation Mechanisms

International Conference on Manufacturing Technology, Materials and Chemical Engineering

机械制造;材料科学;化学工业

Yan, Junjie^1 ; Guo, Yiru^1 ; Wang, Chongzhou^1

School of Economics and Management, Beijing Forestry University, Beijing, China^1

关键词: Baseline models;    E-commerce sites;    E-commerce websites;    Interaction influences;    Interactivity;    Multi-group;    Regulation mechanisms;    Structural equation modeling;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/392/6/062172/pdf
DOI  :  10.1088/1757-899X/392/6/062172

学科分类：材料科学（综合）

来源: IOP

【 摘 要 】

Based on the improved traditional multi-group structural equation model, this paper makes use of the measurement consistency and structure consistency to discuss the performances difference of the perceptive interaction influences on interdependent-self consumers and independent-self consumers of ecommerce websites in base-Line models. The results show that interdependent-self consumers are more perceptual in the baseline model, while independent-self consumers are more rational.