Marketing practitioner's tacit knowledge acquisition using Repertory Grid Technique (RTG)

7th AIC‐ICMR on Sciences and Engineering 2017

自然科学;工业技术

Azmi, Afdhal^1 ; Adriman, Ramzi^1

Department of Electrical and Computer Engineering Faculty of Engineering, Syiah Kuala University, Banda Aceh, Indonesia^1

关键词: Environmental analysis;    Management decision-making;    Marketing strategy;    Problem solutions;    Product management;    Repertory grid technique;    Repertory Grid Technique (RGT);    Software applications;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/352/1/012059/pdf
DOI  :  10.1088/1757-899X/352/1/012059

来源: IOP

【 摘 要 】

The tacit knowledge of Marketing practitioner's experts is excellent resources and priceless. It takes into account their experiential, skill, ideas, belief systems, insight and speculation into management decision-making. This expertise is an individual intuitive judgment and personal shortcuts to complete the work efficiently. Tacit knowledge of Marketing practitioner's experts is one of best problem solutions in marketing strategy, environmental analysis, product management and partner's relationship. This paper proposes the acquisition method of tacit knowledge from Marketing practitioner's using Repertory Grid Technique (RGT). The RGT is a software application for tacit acquisition knowledge to provide a systematic approach to capture and acquire the constructs from an individual. The result shows the understanding of RGT could make TKE and MPE get a good result in capturing and acquiring tacit knowledge of Marketing practitioner's experts.