Trousseau: economic and design aspects from the second half of 20th century in Brazil

17th World Textile Conference AUTEX 2017 - Shaping the Future of Textiles

Laktim, M.C.^1 ; Giacomin, A.M.^1 ; Silva-Santos, M.C.^1 ; Santos, H.N.^2 ; Borelli, C.^3 ; Baruque-Ramos, J.^1

University of Sao Paulo, School of Arts, Sciences and Humanities, Av. Arlindo Bettio 1000, Sao Paulo-SP

03828000, Brazil^1

Minas Gerais States University, Design School, Belo Horizonte MG, Brazil^2

FEI University Center, Textile Eng. Dpt., Sao Bernardo do Campo - SP, Brazil^3

关键词: Domestic markets;    Export products;    Market share;    Scientific literature;    Surface design;    White color;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/254/17/172015/pdf
DOI  :  10.1088/1757-899X/254/17/172015

来源: IOP

【 摘 要 】

The trousseau is notorious since antiquity and has been influenced by a series of modifications, reflected in the type of fabric, confection, design, fashion and market share. This study aimed to present economic and design aspects of the bedding, table and bath linen sector (also known as bed, bath and beyond) occurred from the second half of the 20thcentury to recently in Brazil. A bibliographic research was carried out from the scientific literature and magazines of the area, notably the "Revista Vogue Casa Brasil" ("Vogue House Brazil Magazine"). It is concluded that the classic patterns predominate: white color and cotton in bed, table and bath products, being embroidery the most outstanding style ornament. The maintenance of these standards by the Brazilian manufacturers is interesting to maintain sales in the domestic market, but a limitation for export products destined to publics with different values and aesthetic tastes and with greater supply of items with variety of surface designs.