Materialism, Altruism, Environmental Values, Learning Strategies and Sustainable Claim on Purchase Intention of Energy Efficient Vehicle (EEV) _ A Literature Review

5th International Conference on Manufacturing, Optimization, Industrial and Material Engineering

Shukor, Muhamad Syakir^1 ; Sulaiman, Zuraidah^1 ; Chin, Thoo Ai^1 ; Zakuan, Norhayati^1 ; Muharam, Farrah Merlinda^1

Department of Business Administration, Faculty of Management, Universiti Teknologi Malaysia (UTM), Skudai, Johor

81310, Malaysia^1

关键词: Behavioral changes;    Body of knowledge;    Energy efficient vehicles;    Environmental values;    Literature reviews;    Purchase intention;    Social marketings;    Value orientation;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/215/1/012021/pdf
DOI  :  10.1088/1757-899X/215/1/012021

来源: IOP

【 摘 要 】

One of the toughest challenges in social marketing is behaviour intervention. Previous research have developed various models and theories to simultaneously examine behaviour changes and their effects. Due to resources scarcity and global warming, automakers have come out with an innovative idea of Energy Efficient Vehicle (EEV) which has been a great improvement in the automotive industry. This invention targets for behavioral change or behavioral adoption for consumers to adjust their preferences from conventional vehicle to EEV. High market growth in automotive industry have encouraged social marketers, policymakers, governments and academics to propose suitable intervention approach in motivating preferences toward EEV. This study will explore the causal model of Environmental Responsible Behaviour (ERB) in measuring the purchase intention of EEV in Malaysia. In specific, this study focuses on two types of EEV - hybrid car and fuel efficient car. This study will hopefully add onto the body of knowledge for value orientation that influences green behaviour. From the practical perspective, this study may provide insights in assisting the stakeholders and automotive industry players on promoting the pro-behaviour toward EEV.