Hierarchical Bass model

2nd International Conference on Mathematical Modeling in Physical Sciences 2013

物理学;数学

Tashiro, Tohru^1

Department of Physics, Ochanomizu University, 2-1-1 Ohtsuka, Bunkyo, Tokyo 112-8610, Japan^1

关键词: Bass model;   

Others  :  https://iopscience.iop.org/article/10.1088/1742-6596/490/1/012181/pdf
DOI  :  10.1088/1742-6596/490/1/012181

来源: IOP

【 摘 要 】

We propose a new model about diffusion of a product which includes a memory of how many adopters or advertisements a non-adopter met, where (non-)adopters mean people (not) possessing the product. This effect is lacking in the Bass model. As an application, we utilize the model to fit the iPod sales data, and so the better agreement is obtained than the Bass model.