Research on Pricing and Market Competitiveness of Electricity Retailers under New Strategy of Electric Power System Reformation

2nd International Symposium on Resource Exploration and Environmental Science

生态环境科学

Du, Zhendong^1 ; Li, Shurun^4 ; Li, Yu^3 ; Xu, Lu^4 ; Wang, Xiran^2 ; Li, Fan^2

Zhejiang Huayun Power Engineering Design Consulting Co. Ltd, Hangzhou

310014, China^1

State Grid Zhejiang Economic Research Institute, Hangzhou

310008, China^2

Beijing Institute of Technology, Beijing

100081, China^3

Shanghai Jiao Tong University, Shanghai

200240, China^4

关键词: Analytic hierarchy process (ahp);    Bertrand model;    Equilibrium solutions;    Logit modeling;    Market operation;    Power System;    Pricing models;    User utility;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/170/4/042118/pdf
DOI  :  10.1088/1755-1315/170/4/042118

学科分类：环境科学（综合）

来源: IOP

【 摘 要 】

This paper studied the pricing and market competitiveness of different electricity retailers under New Strategy of Electric Power System Reformation (NSEPSR). Firstly, based on the analysis of the types and characteristics of the existing electricity retailers, the pricing model of all kinds of electricity retailers was constructed based on the Bertrand model. The equilibrium solution was the reasonable pricing of the retailer. Secondly, the user utility model was constructed by using the analytic hierarchy process (AHP), and the Logit model was used to simulate the probability of the selection of different electricity retailers. The market share of all kinds of electricity retailers in the open market environment was obtained. The feasibility of the proposed model was verified by practical examples. The conclusion could provide a theoretical reference for the market operation strategy of the electricity retailer under the reform of power system.