The Effect of Experiential Value of Tourist Behavioral Intentions in Taman Buah Mekarsari

1st UPI International Geography Seminar 2017

Windira, A.^1 ; Waluya, B.^2 ; Yuniawati, Y.^1

Study Program of Tourism Marketing Management, Universitas Pendidikan, Indonesia^1

Department of Geography Education, Universitas Pendidikan, Indonesia^2

关键词: Behavioral intention;    Data analysis techniques;    Economic values;    Experiential value;    Multiple regressions;    Random sampling;    Sampling technique;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/145/1/012022/pdf
DOI  :  10.1088/1755-1315/145/1/012022

来源: IOP

【 摘 要 】

Nowadays the problems that are being faced by the tourism destinations is the low level of tourist behavioral intentions, it happened in agritourism destinations such as Taman Buah Mekarsari. Because it would need to hold research to increase behavioral intentions through experiential value implemented by the managers of Taman Buah Mekarsari. This study aims to obtain an overview of experiential value, to obtain an overview behavioral intentions of tourist in Taman Buah Mekarsari and the influence of experiential value toward behavioral intentions of tourist. The experiential value in this study consisting of atmospherics, entertainment, enjoyment, escape, efficiency, excellence, and economic value. Data analysis technique are used multiple regression with a sampling technique used systematic random sampling of 100 respondents. The results showed that the experiential value have a significant influence on the behavioral intentions and the biggest influence of experiential value obtained through entertainment.