Eco-tourism Education Effectiveness Indicator System Research for Macau SAR in Practice

2017 3rd International Conference on Environmental Science and Material Application

生态环境科学;材料科学

Ge, Mei^1,2

Shenzhen Polytechnic, Shenzhen, GUANGDONG

518055, China^1

Macau City University, C-Macau, China^2

关键词: Analytic hierarchy process (ahp);    Ecological knowledge;    Effectiveness indicators;    Evaluation indicators;    Evaluation modeling;    Fuzzy comprehensive evaluation method;    Indicator system;    Paired comparison;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/108/3/032013/pdf
DOI  :  10.1088/1755-1315/108/3/032013

来源: IOP

【 摘 要 】

The study of education in Ecotourism is one of the many important focuses among the field of Ecotourism; and the evaluation of Ecotourism education effectiveness in Ecotourism is a key topic in it. The result of this study can be very useful in the development of Ecotourism education. In addition, affect greatly in its improvement in the future. The Delphi method had been used in this study to establish a valid indicator system of evaluation in Ecotourism education; then followed by the analytic hierarchy process (AHP) with 11 paired-comparison matrices being constructed. Weights of these evaluation indicators were then determined by using Matlab 7.1. Throughout, data was obtained by doing sampling surveys, and the fuzzy comprehensive evaluation method was used to calculate the validity of Ecotourism education, where validity was classified into different levels. As the result, the evaluation model of the education effectiveness in Ecotourism was constructed. The Macau Special Administrative Region (Macau SAR) was chosen in this case for the empirical stage. Data of ecological knowledge, ecological cultural level, ecological consciousness, ecological ethics and ecological behaviors of tourists, who had entered and exited Macau SAR, was collected and analyzed in SPSS. Differences and impact of these indicators were studied to conclude the effect of its education in Ecotourism of this region. In addition, the results of education effectiveness in Ecotourism were also compared among different population subgroups and observations were given accordingly.