Innovation and development of exhibition electronic-commerce based on the properties of electronic-commerce

3rd International Conference on Advances in Energy, Environment and Chemical Engineering

能源学;生态环境科学;化学工业

Zhang, Jiankang^1

School of International Business, Zhejiang Interntional Studies University, Hangzhou, China^1

关键词: Business negotiations;    Business to customers;    High-efficiency;    Market researches;    Mutual benefit;    On-line payment;    Research and development;    Team collaboration;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/69/1/012146/pdf
DOI  :  10.1088/1755-1315/69/1/012146

学科分类：环境科学（综合）

来源: IOP

【 摘 要 】

There are two roadmaps of accomplishing exhibition electronic-commerce innovation and development. The first roadmap is that the exhibition organizers should seek mutual benefit cooperation with professional electronic-commerce platform of correspondent area with exhibition projects, thus help exhibitors realize their market object. The second roadmap is to promote innovation and development of electronic-commerce (Business-to-Customer) between both exhibitors and purchasers. Exhibition electronic-commerce must focus on innovative development in the following functions: market research and information service; advertising and business negotiation; online trading and online payment. With the aid of electronic-commerce, exhibition enterprise could have distinctive strengths such as transactions with virtualization, transparency, high efficiency and low cost, enhancing market link during enterprise research and development, promoting the efficiency of internal team collaboration and the individuation of external service, and optimizing resource allocation.