Features of the marketing strategy of oil and gas companies in exploration drilling

18th International Scientific Symposium in Honour of Academician M. A. Usov: Problems of Geology and Subsurface Development

Sharf, I.^1 ; Malanina, V.^2 ; Kamynina, L.^1

Tomsk Polytechnic University, Tomsk, Russia^1

Tomsk State Pedagogic University, Tomsk, Russia^2

关键词: Comprehensive analysis;    Exploration drilling;    Exploration effectiveness;    Geological exploration;    Marketing strategy;    Oil and gas companies;    Oil and gas provinces;    Oil and Gas Sector;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/21/1/012047/pdf
DOI  :  10.1088/1755-1315/21/1/012047

来源: IOP

【 摘 要 】

The implementation of national and regional programs for the development of new oil and gas provinces of Eastern Siberia poses the challenge of increasing geological exploration. The current drilling service companies' market structure, as well as the strategic task of search and exploration effectiveness requires qualitatively new approaches for choosing a contractor. The proposed strategy to select a contractor based on comprehensive analysis of certain groups of industrial, financial, infrastructural criteria allows not only to optimize the costs of exploration activities, but also to minimize preventively the risks of a poor geological exploration. The authors' SWOT- analysis of the marketing strategy of "Gazprom neft" for choosing a contractor outlined the problem of imperfection of the Russian legislation in the sphere of activities of service companies in the oil and gas sector.