Internet demand marketing analysis for Black sea resorts' touristy services

International Scientific Conference «AGRITECH-2019: Agribusiness, Environmental Engineering and Biotechnologies»

农业科学;生态环境科学;生物科学

Kazak, Anatoliy N.^1 ; Lukyanova, Yelena Yu^1 ; Shamayeva, Nelli^2

V.I. Vernadsky Crimean Federal University, Prospekt Vernadskogo 4, Simferopol

295007, Ukraine^1

Udmurt State University, Universitetskaya St. 1, Izhevsk

426034, Russia^2

关键词: Black Sea resorts;    Internet usage;    Internet users;    Marketing analysis;    Marketing research;    Potential customers;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/315/3/032001/pdf
DOI  :  10.1088/1755-1315/315/3/032001

来源: IOP

【 摘 要 】

Internet usage percentage based on the latest statistics was 71% of the total population in 2018. That allows considering the Internet users' behaviour to be relevant to the whole citizens' behaviour accordingly to the large regularity. Therefore, the potential customers' preferences marketing research technologies and methods application for the Internet is of current interest. This article discusses Internet demand marketing analysis for Black Sea resorts' touristy services and correlation formulas that allow analyzing the tourist's attendance in the region.