System approach to the creation of Siberian brands on the example of adaptogenic drinks from local plant materials

International Scientific Conference «AGRITECH-2019: Agribusiness, Environmental Engineering and Biotechnologies»

农业科学;生态环境科学;生物科学

Demakova, E.A.^1 ; Dojko, I.V.^1 ; Krotova, I.V.^1 ; Glotova, M.V.^1 ; Rybakova, G.R.^1

Siberian Federal University, 79 prospect Svobodny, Krasnoyarsk

660041, Russia^1

关键词: Active principles;    Dependent factors;    Innovative product;    Plant material;    System approach;    Vegetable food;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/315/2/022070/pdf
DOI  :  10.1088/1755-1315/315/2/022070

来源: IOP

【 摘 要 】

The subject of the article is to justify the prospects of using a systematic approach to creating a regional brand. The productivity of this approach is due to the fact that the process of designing a regional brand product as a system is characterized by the presence of a specific set of system-generating, system-forming and system-dependent factors. Their analysis is presented in this article. Features of the application of a systematic approach to the management of the range and quality of innovative products is shown by the authors in relation to the life cycle of products based on vegetable food raw materials with biologically significant active principles.