Analysis of Consumer Behavior of Forest Tourism in Beijing

2019 2nd International Conference of Green Buildings and Environmental Management

生态环境科学

Ying-Hui, Huang^1

Beijing Research Center for New Rural Construction, School of Economics and Management, Beijing University of Agriculture, Beijing

102206, China^1

关键词: Economic growths;    Market condition;    Service Quality;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/310/5/052025/pdf
DOI  :  10.1088/1755-1315/310/5/052025

学科分类：环境科学（综合）

来源: IOP

【 摘 要 】

Forest tourism is a new economic growth point for forestry economy, and the market space is huge. There are good resources and market conditions for developing forest tourism in Beijing. In order to understand the consumption needs of residents for forest tourism, this paper investigates the consumption behavior of forest tourism in Beijing by means of questionnaire interviews. The results show that forest tourism can meet the needs of tourists to a certain extent, but there are still some shortcomings in Beijing. Based on this, some recommendations are made such as enriching the types of leisure products and improving service quality, etc.