THE EFFECT OF SERVICE QUALITY ON REVISIT INTENTION IN TOURIST BEACH

Geo Journal of Tourism and Geosites

article

Wilawan JANSRI¹  Lubna A. HUSSEIN²  Joshua Teck Khun LOO³ 

[1] Thaksin University, Faculty of Economics and Business Administration;Universiti Sains Malaysia, School of Distance Education;UOW KDU Penang University College

关键词: Service Quality;    Revisit Intention;    Beach Routes;    Tourism;    Malaysia;   

DOI  :  10.30892/gtg.29208-483

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

The purpose of beach management practices has widened in recent years, although there is still no complementary or bottom-up research that determines the preferences and demands of beach users. Therefore, this study seeks to evaluate the service quality perceptions of international tourists’ intentions to revisit beach routes. The study uses a cross-sectional questionnaire survey to collect data from 185 respondents who are international tourists. Specifically, this paper aims to assess service quality perceptions of international tourists based on a survey conducted in Langkawi Island in Malaysia. The study employs PLS-SEM to analyse the data collected on service quality perceptions and the revisit intentions of tourists to beach routes. The study shows that three factors namely assurance, responsiveness and tangible have influences on the service quality perceptions of international tourists. The findings are fundamental for service providers to gain better insights into the perceptions of service quality of international tourists.

【 授权许可】

CC BY-NC-ND