Offline and online media as a marketing strategy on increasing sales flour processed products eggplant

1st International Conference on Environmental Geography and Geography Education

生态环境科学;地球科学

Wulandari, S.R.^1 ; Suratman, B.^1 ; Pahlevi, T.^1

Universitas Negeri Surabaya, Ketintang, Surabaya, East Java

60231, Indonesia^1

关键词: Development method;    Large industries;    Marketing models;    Marketing strategy;    Online marketing;    Processed products;    Qualitative approach;    Research subjects;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/243/1/012147/pdf
DOI  :  10.1088/1755-1315/243/1/012147

学科分类：环境科学（综合）

来源: IOP

【 摘 要 】

Sidoarjo is one of the districts in East Java that produces eggplant. Sidoarjo strives to support government policies related to the diversification program based on local food-based flour. The diversification method is the processing of eggplant into eggplant flour. Currently there are not many small or large industries that use eggplant flour, as an alternative to substituting wheat flour which is rich in vitamins. Eggplant flour can be processed into cookies, crips, steamed brownies. Research methods, using a qualitative approach to development methods and action research. That is research on the development of offline marketing models in the form of printed books and online media for eggplant flour processed products through entrepreneurial-oriented web and videos in Sukodono Village. The data retrieval technique is a Focus Group Discussion (FGD) with research subjects, namely the priority of micro-entrepreneurs (MSMEs), Family Empowerment and Welfare Sukodono Village, farm families, then the results of the study using percentage data analysis.The average media feasibility of blogs, videos and textbooks that are included in very strong criteria while the average response of the learning residents to the book entitled tips for success of online marketing for farmers is included in the very feasible criteria and shows a positive response. Another benefit that marketers feel is that they are easy to communicate with customers and suppliers so that the time spent is more effective and efficient.