Smoothing Spline Nonparametric Path: Application for Green Product and Green Marketing Strategy towards Green Product Purchasing Intention

12th International Interdisciplinary Studies Seminar - Environmental Conservation and Education for Sustainable Development

生态环境科学

Rinaldo Fernandes, Adji Achmad^1^5 ; Darmanto^1^5 ; Astuti, Ani Budi^1^5 ; Solimun^1^5 ; Amaliana, Luthfatul^1^5 ; Nurjannah^1^5 ; Yanti, Indah^2^5 ; Arisoesilaningsih, Endang^3^4 ; Isaskar, Riyanti^5

Statistics Department, Faculty of Mathematics and Natural Sciences, University of Brawijaya, Indonesia^1

Mathematics Department, Faculty of Mathematics and Natural Sciences, University of Brawijaya, Indonesia^2

Biology Department, Faculty of Mathematics and Natural Sciences, University of Brawijaya, Indonesia^3

Social Economic Department, Faculty of Agriculture, University of Brawijaya, Indonesia^4

Kelompok Kajian Pemodelan Statistika Aplikasi di Bidang Manajemen, Faculty of Mathematics and Natural Sciences, University of Brawijaya, Indonesia^5

关键词: Green managements;    Green products;    Multivariate techniques;    Non-parametric;    Non-parametric regression;    Purchasing decisions;    Regression function;    Smoothing spline;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/239/1/012018/pdf
DOI  :  10.1088/1755-1315/239/1/012018

学科分类：环境科学（综合）

来源: IOP

【 摘 要 】

Objective of the study is to analyze how much influence Green Product has towards Green Marketing Strategy and influence of Green Product & Green Marketing Strategy towards Purchasing Intention of The Body Shop in Malang. The analysis method was smoothing spline non-parametric path analysis. Path analysis is one of the multivariate techniques observing cause and effect correlation between exogenous and endogenous variables in order to find the most efficient path. However, when linearity assumption has not been identified yet or regression curve is unknown, the model cannot accommodate an unidentified regression function. Therefore, non-parametric path analysis is developed since the analysis is derived from the non-parametric regression analysis. Based on the findings, it can be concluded that (1) Green Product (X1) has influence towards purchasing decision (Y), (2) Green Product and Green Marketing Strategy has influence towards purchasing decision and (3) Green Marketing Strategy (X2) has influence towards purchasing decision (Y).