The mediating role of customer value on innovation and firm performance: evidence from Indonesian SMEs

International Conference on Green Agro-industry and Bioeconomy

农业科学;工业技术（总论）;经济学

Lestari, E.R.^1 ; Ardianti, F.L.^1

Department of Agro-industrial Technology, Faculty of Agricultural Technology, Universitas Brawijaya, Malang, Indonesia^1

关键词: Business research;    Competitive advantage;    Customer values;    Firm Performance;    Mediating roles;    Partial least square (PLS);    Product innovation;    Small and medium-sized enterprise;   

Others  :  https://iopscience.iop.org/article/10.1088/1755-1315/230/1/012050/pdf
DOI  :  10.1088/1755-1315/230/1/012050

来源: IOP

【 摘 要 】

Innovation and customer value are central issues in successfully business research. Firms need to determine how they are willing to meet their customers' needs through the product innovation. This study examines the role of customer value in the relationship between innovation and firm performance on Small and Medium-sized Enterprises (SMEs) Food in Malang City, Indonesia. Due to answer the purpose, questionnaire was developed and data was analyzed by Partial Least Square (PLS). The result indicated that customer value partially mediates the relationship between innovation and firm performance. Moreover, these findings provide evidence that SMEs can achieve competitive advantage through improved innovation encouraged customer value.