Exploring the Application of Serious Game Based on Augmented Reality: A Case Study on Tsingtao Beer Museum

2019 7th International Forum on Industrial Design

工业技术（总论）

Li, Xueai^1 ; Xie, Miantao^1 ; Chu, Junjie^1

Departments of Industrial Design, Ocean University of China, Qingdao, Shandong

266100, China^1

关键词: Follow up;    Game concept;    Game development;    Interestingness;    Purchase intention;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/573/1/012069/pdf
DOI  :  10.1088/1757-899X/573/1/012069

学科分类：工业工程学

来源: IOP

【 摘 要 】

This work aims to explore the feasibility and significance of serious game based on augmented reality in museums, and approaches its effect on the experience of visitors. Depending on the status of museums and the characteristics and advantages of AR serious game, the article demonstrates that the experience and the follow-up purchase intention of visitors can be enhanced by improving the interestingness, learning and interaction of visiting museums, and setting up personalized mechanisms. Taking Tsingtao Beer Museum as an example, we designed a game concept prototype and described the method of game development. Finally, the article proposes the prospect and significance of further study on the application of AR in museums.