The Incomplete Beauty of Visual Language

2019 7th International Forum on Industrial Design

工业技术（总论）

Liu, Ying^1 ; Chen, Yi^2 ; Liu, Xiaojing^1

Department of Architecture and Art, Central South University, Changsha City, Hunan Province

410012, China^1

Hunan Park Educational Consulting Co. Ltd, Changsha City, Hunan Province

410083, China^2

关键词: Case-studies;    ITS applications;    Reversal of order;    Visual perception;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/573/1/012064/pdf
DOI  :  10.1088/1757-899X/573/1/012064

学科分类：工业工程学

来源: IOP

【 摘 要 】

The beauty of incompleteness in design is a kind of theory and a sublimation of incompleteness in cognition. It is a beauty that is opposite to perfection. It is a reversal of order and runs counter to the good wishes of people. But it can produce a strong visual and psychological impact, impressing people deeply. This paper illustrates the influence of incomplete design on visual perception through case studies, and discusses its application in the vocabulary, structure and pragmatics of visual language. Owing to the unique charm of the incomplete beauty in visual language, it can be concluded that the use of the incomplete design can achieve effective visual communication.