Promotion based on digital interaction algorithm

International Workshop "Advanced Technologies in Material Science, Mechanical and Automation Engineering – MIP: Engineering – 2019"

材料科学;机械制造;原子能学

Borisoglebskaya, L.N.^1 ; Provotorova, E.N.^2 ; Sergeev, S.M.^3

Orel State University, Komsomol'skaya st. 95, Orel

302026, Russia^1

Voronezh State Technical University, Moscow Ave. 14, Voronezh

394026, Russia^2

Peter the Great St. Petersburg Polytechnic University, Polytechnitcheskaya St. 29, St. Petersburg

195251, Russia^3

关键词: Consumer preferences;    Digital interactions;    Optimal modes;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/537/4/042032/pdf
DOI  :  10.1088/1757-899X/537/4/042032

学科分类：材料科学（综合）

来源: IOP

【 摘 要 】

The article is devoted to the modeling of digital interaction by analyzing responses to the promotion of commercial brands through all possible channels of influence on consumer preferences. Formalisms are introduced, a mathematical model is compiled. The calculation of the optimal modes was carried out.