Innovation development of agroindustrial enterprises: the use of a platform-based business model

International Workshop "Advanced Technologies in Material Science, Mechanical and Automation Engineering – MIP: Engineering – 2019"

材料科学;机械制造;原子能学

Mitin, A.N.^1 ; Sokolov, K.O.^2 ; Garipov, R.I.^2 ; Sokolova, M.I.^3

Ural State Law University, Yekaterinburg, Russia^1

South Ural Institute of Management and Economics, Chelyabinsk, Russia^2

South Ural State University, Chelyabinsk, Russia^3

关键词: Business modeling;    Business organizations;    Innovation activity;    Multiple platforms;    Network effects;    Processing industry;    Value creation;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/537/4/042020/pdf
DOI  :  10.1088/1757-899X/537/4/042020

学科分类：材料科学（综合）

来源: IOP

【 摘 要 】

We determined the possibilities of using multiple platforms not only to increase the number of users, and, thus, to produce a network effect and boost of sales, but also to develop the innovation activity of food and processing enterprises that adopted a platform-based business model. We studied the processes of value creation proper to the platform-based model of business organization. It was shown that network effects are a leading factor in the effective platform scaling that attracts users. We highlighted the advantages of a platform-based business model as compared to the traditional linear business model of enterprises in food and processing industry.