The Construction of Visual Cognitive Decision-making Platform with User Insight and The Fashion Trend in the Era of Big Data

2019 4th International Conference on Mechanical, Manufacturing, Modeling and Mechatronics;2019 4th International Conference on Design Engineering and Science

工业技术（总论）;机械制造

Tian, Yujing^1 ; Zhang, Ziran^2 ; Yu, Ying^1 ; Liu, Xiaogang^1 ; Huang, Huiyin^3

Donghua University, Fashion and Design College, Shanghai

200051, China^1

Shanghai University of Engineering Science, School of Art and Design, Shanghai

201620, China^2

Shanghai Tianhao Information Technology Co., Ltd., Shanghai

200120, China^3

关键词: Cognitive decision makings;    Decision-making systems;    Design strategies;    Innovative technology;    Interactive operations;    Research and development;    Structural problems;    Trend prediction;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/520/1/012012/pdf
DOI  :  10.1088/1757-899X/520/1/012012

学科分类：工业工程学

来源: IOP

【 摘 要 】

With the rapid development of the Internet, big data have brought better tools and perspectives for the research and development of precise fashion products. In this paper, based on the fashion design industry, interactive operation principle and consumer demand, the relevant data are integrated and the innovative technology architecture is utilized, a decision-making system for data visualization is constructed, and the structural problems among fashion trend prediction, market sales and consumer behavior are accurately described so as to realize accurate fashion trend prediction and user behavior insight, help to predict the precise fashion trend of the brand and complete the rapid recognition of consumers and the adjustment of design strategy.