Effects of brand, tariff, network on customer preference in telecommunication.

1st International Conference on Industrial and Manufacturing Engineering

工业技术（总论）;机械制造

Nasution, H.^1 ; Ginting, L.^1 ; Hidayati, J.^1

Industrial Engineering Department, Universitas Sumatera Utara, Indonesia^1

关键词: Customer preferences;    Market share;    Service provider;    Telecommunication service provider;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/505/1/012100/pdf
DOI  :  10.1088/1757-899X/505/1/012100

学科分类：工业工程学

来源: IOP

【 摘 要 】

There are many service providers that offer telecommunication services. To win the competition, service providers must know their customer. Customer chose service provider' products based on their preference. In this paper, discussed about effects of brand, tariff, and network to consumer while choose telecommunication service provider. This research was conducted by survey in Medan City by using sample 331 of prepaid customer. The paper show network is the highest corelation score. Network and brand have significant relation to customer preferences. To gain market share, service provider must maintain their network.