Life cycle management in network retail enterprise based on introduction of innovations

International Scientific Conference "Digital Transformation on Manufacturing, Infrastructure and Service"

Krasyuk, Irina^1 ; Kirillova, Tatyana^1 ; Bakharev, Vladimir^1 ; Lyamin, Boris^1

Peter the Great St. Petersburg Polytechnic University, Polytechnicheskaya st., 29, St. Petersburg

195251, Russia^1

关键词: Continuous process;    Degree of uncertainty;    Development strategies;    Effective management;    Innovation activity;    Life cycle stages;    Life-cycle management;    Logistic functions;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/497/1/012125/pdf
DOI  :  10.1088/1757-899X/497/1/012125

来源: IOP

【 摘 要 】

Innovations are a continuous process so the issues related to life cycle management of a retail enterprise are relevant. Effective management of enterprise life cycle allows reducing risks and decreasing the degree of uncertainty of its innovation activity. To describe the innovations life cycle the authors used Verhulst equation according to which the logistic function determines the innovations life cycle as a sigmoid - s-shaped curve. The method suggested by the authors determines the correlation interaction between determination of the moment when the innovation is introduced into retail enterprise activity and the innovation ageing period. The article substantiates that it is reasonable to use sales volume as a factor of effect from introduction of innovation in retail enterprise. Such factors as profit, efficiency, consumer traffic or mean receipt sum can be used as well. The novelty of the author approach is that it contains the interaction between life cycle stages of retail network and innovation introduction moments which enables to estimate the effectiveness of innovations in the enterprise. The information provided by such analysis will enable the management to elaborate a competent and effective development strategy of the company and in such a way increase its competitiveness.