Four-Factor Model on Image Auditing of the Entrance Design, Structure Edifice of Higher Technical Institutes in Tamilnadu: A Conceptual Framework

3rd World Multidisciplinary Civil Engineering, Architecture, Urban Planning Symposium

土木建筑工程;文学

Rajeswaran, Babu^1 ; Kesavaperumal, Thirumaran^1

Department of Architecture, National Institute of Technology, Tiruchirappalli, India^1

关键词: Conceptual frameworks;    Correlation studies;    Design programs;    Educational institutions;    Functional requirement;    Physical environments;    Similar image;    Technical educations;   

Others  :  https://iopscience.iop.org/article/10.1088/1757-899X/471/7/072044/pdf
DOI  :  10.1088/1757-899X/471/7/072044

学科分类：土木及结构工程学

来源: IOP

【 摘 要 】

This study attempts to develop a conceptual framework to reveal that the educational institutions become increasingly concerned with the expressions of their physical environments. In fact, due to today's highly competitive domain of business, the institutes imparting technical education is under tremendous pressure to market them as well as to gain an edge over competitors. In doing so, the institutes spent enormous amounts of resources to project a desirable expected 'image'. The institute Institutions, today, not only want their physical settings to satisfy the functional requirements of business but also want settings to create legibility and project representative 'superior images'. However, in spite of the effort and expectations of the institutions in creating a set of impressions and image for their institute, there is no guarantee that the observers at large will experience the same expected image of the institutions. Thereby, the present study focuses this dimension and attempts to conduct an Image Audit of the entrance edifice of technical institutes selected in Tamilnadu, by identifying four factors, i.e., Comprehension, focus, context and individualization that are responsible for inducing the variance. The findings of the correlation study indicate a moderate to high variation between the expected image by the institute and the image experienced by the observers in specific regions of Tamilnadu. Thus, it is evident through the four-factor model that particular variables could articulate to experience the similar image by the observers as expected by the Institute developers. Furthermore, this study facilitates the institute to assimilate the process, meanings, and anticipation of the observers and integrate them while evolving their design program for enriching the existing Entrance edifice.