科研项目详细信息
Processing Style, Mood, and Regulatory Focus in Taxonomic vs. Thematic Product Choices
Mendini Monica
Università della Svizzera italiana - USI
keywords:similarity; processing style; categorization; marketing communication; consumer behavior; thematic/taxonomic relations
keywords:
Subject:社会科学、人文和艺术(综合)
瑞士|英语
2018至2018
Source: 瑞士国家科学基金会
Link: http://p3.snf.ch/Pages/DataAndDocumentation.aspx