科研项目详细信息
Processing Style, Mood, and Regulatory Focus in Taxonomic vs. Thematic Product Choices | |
Mendini Monica | |
Università della Svizzera italiana - USI | |
keywords:similarity; processing style; categorization; marketing communication; consumer behavior; thematic/taxonomic relations | |
keywords: | |
Subject:社会科学、人文和艺术(综合) | |
瑞士|英语 | |
2018至2018 | |
Source: 瑞士国家科学基金会 | |
Link: http://p3.snf.ch/Pages/DataAndDocumentation.aspx |