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1 Customer Acquisition, Engagement, and Retention in Online Advertising [学位论文]

作者:Els, Michael, Sunil, Gupta,Parkes, David C.,Ngwe, Donald,Teixeira, Thales   

论文开放时间:2020

关键词:Marketing;Advertising;...

培养单位:University:Havard University

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2 Context management of advertising in a digital environment [学位论文]

作者:Chae, Myoung-Jin, Rodriguez-Vila, Omar Business Bond, Samuel Bharadwaj, Sundar Kohli, Ajay Ozturk, O.Cem, Rodriguez-Vila, Omar   

论文开放时间:2018

关键词:Advertising;Digital media;...

培养单位:University:Georgia Institute of Technology

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3 Imagine this: a test of imagination, message framing and reference-level on attitude, self-efficacy and intention to perform exercise [学位论文]

作者:Shancer, Matthew Paul, Wirtz, John G.   

论文开放时间:2017

关键词:Imagination;Message framing;...

培养单位:

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4 Sound conversations: print media, player pianos, and early radio in the United States [学位论文]

作者:Wolter, Catherine Hennessy   

论文开放时间:2016

关键词:Player piano;Radio;...

培养单位:

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5 The golden touch: how screen touches influence product attitude and purchase intention [学位论文]

作者:Hu, Xiaohan, Wise, Kevin   

论文开放时间:2016

关键词:Touch interface;Advertising;...

培养单位:

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6 Risky Business: An Exploration Of Alcohol Risk Environments Surrounding Military Installations in the United States [学位论文]

作者:Sparks, Alicia CarrollRutkow, Lainie   

论文开放时间:2016

关键词:Military;Soldier;...

培养单位:Johns Hopkins University

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