1 How to communicate a new fashion brand through social media and public relations' perspective [会议论文]
作者:Scheide, P.^1, Marques, A.D.^1
关键词:Branding strategies;Content analysis;...
会议举办机构:University of Minho, School of Engineering, Department of Textile Engineering, Campus of Azurém, Guimarães, Portugal^1
会议时间:
2 Fashion brands strategies and contemporaneous consumer behavior on social media in Portugal [会议论文]
作者:Carizani, M.P.^1, Marques, A.D.^1
关键词:Brand image;Case-studies;...
会议举办机构:Universidade Do Minho, Escola de Engenharia, Departamento Têxtil, Campus de Azurém, Guimarães, Portugal^1
会议时间: