Rumor has it: Examining social capital and intention of sharing rumor in social network services

Rumor Sharing;Knowledge Sharing;Social Capital Theory;Social Cognitive Theory;Social Network Services;658

경영대학 경영학과 ;

University:서울대학교 대학원

关键词: Rumor Sharing;    Knowledge Sharing;    Social Capital Theory;    Social Cognitive Theory;    Social Network Services;    658;   

Others  :  http://s-space.snu.ac.kr/bitstream/10371/124426/1/000000009545.pdf

美国|英语

来源: Seoul National University Open Repository

【 摘 要 】

Rumor spreading is one of the basic mechanisms for information dissemination in Social Network Services (SNS). As ;;unverified but important knowledge,” rumor is considered as a valuable resource. Drawing on Social Capital Theory and Social Cognitive Theory, this study theoretically articulates and empirically tests a model positing that social capital and social cognitive affect SNS users’ intention of sharing rumor in their SNSs. Results indicate that trust, norm of reciprocity, and personal outcome expectations play a significant role underlying SNS users’ intention of sharing rumor.