This paper provides evidence of expectation errors in value/glamour strategies in the Korean stock market. Under mispricing explanations, prices of glamour (value) stocks reflect systematically optimistic (pessimistic) expectations vis-à-vis the firms’ fundamentals. Grouping firms based on whether the market’s expectations (implied by B/M and C/P) are congruent or incongruent with their financial strength (implied by FSCORE), I show that the value/glamour effect is concentrated (absent) among firms with incongruent (congruent) expectations and fundamentals. The results persist after controlling for the Fama-French 3 factors, thus supporting the mispricing-based explanation for value/glamour effects.