Measuring Cultural Differences in Korea between Baby-boomers and Generation Y

OUI model;Generations;Culture;Korea;Hofstede;World Value Survey.;382

JonasLefrancois국제대학원 국제학과(국제통상전공) ;

University:서울대학교 대학원

关键词: OUI model;    Generations;    Culture;    Korea;    Hofstede;    World Value Survey.;    382;   

Others  :  http://s-space.snu.ac.kr/bitstream/10371/129245/1/000000009271.pdf

美国|英语

来源: Seoul National University Open Repository

【 摘 要 】

This paper focuses on measuring the evolution of business culture in Korea between generations using the OUI model (Openness, Uncertainty avoidance and Individualism). This model allows for a better linkage between culture and national competitiveness than previous ones. Its dimensions are sub-divided in six sub-factors, respectively: Aggressiveness and Attractiveness, Disciplinism and Frontierism, and Reward and Responsibility. Using proxies we found that Koreans are becoming more Individualistic, more Frontieristic but less Disciplined for UA, more Attractive but stagnating in term of Aggressiveness for Openness. This gives us hints on what part of the culture should be modified to increase the future competitiveness of the country. We also updated the empirical data done in the original OUI paper, and found that those overall positive cultural changes have not yet impacted the competitiveness of Korea, probably as younger generations have not yet the political and economic influence required.