DeVreese, 2005) suggest that media systemizes the models to construct, explain, identify and shape personal and societal opinion. Mass opinion is shaped irrevocably through the message a media conveys via text, audio or online material.This paper will employ qualitative research method through interviewing two focus groups.The set of questionnaires will be two and will aim to establish the model of perception of individuals of the Bulgarian community- that have lived in Korea ;;long-term’- in regard to their community media portrayal from 2005 to 2015.Keywords: South Korea, Bulgarians, media representation, portrayal, perception, foreigners
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Change of portrayal of Bulgarians through power of media in South Korea (2005- 2015)