specifically, the mixed logit model and the latent class model. Attributes such as the number of transmission towers, the electromagnetic field exposure, the number of blackouts, the duration of each blackout, and the additional electricity costs are considered in the choice experiment to identify residents’ varying preference structures. The factors that represent individuals’ innate heterogeneity, such as their perceived needs for the project, their attitude with regard to risk, and their city of residence, are also considered to enable further segmentation of consumers.The results of this paper are expected to contribute in identifying the heterogeneous preferences of subjects for governmental projects, which may eventually help regional governments gain a greater understanding of target consumers’ specific needs.
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Preference Analysis on Electric Power Transmission Line Installation: Focusing on the Heterogeneity of S. Korean Residents