The Effect of Disease Salience on the Preference of Multi-Serving Packaging

Disease Salience;Product Packaging;Serving Size;Single-serving Packaging;Multi-serving Packaging;658

경영대학 경영학과 ;

University:Seoul National University

关键词: Disease Salience;    Product Packaging;    Serving Size;    Single-serving Packaging;    Multi-serving Packaging;    658;   

Others  :  http://s-space.snu.ac.kr/bitstream/10371/141277/1/000000150556.pdf

美国|英语

来源: Seoul National University Open Repository

【 摘 要 】

however, studies on the effect of the system in consumption context have been limited. Having witnessed consumption behavior changes during the MERS CoV outbreak in South Korea in 2015, I argue that disease salience changes consumers;; attitudes towards products in different packaging conditions such as packaging sizes. Through a study, I show that consumers prefer larger, multi-serving packages less than single-serving packages when an infectious disease becomes salient.