;;It's Created from Inspiration;;: The Effect of Inspiration Information on Perceived Product Uniqueness

perceived uniqueness;product perception;inspiration;information;product creation process;design;658

경영대학 경영학과 ;

University:서울대학교 대학원

关键词: perceived uniqueness;    product perception;    inspiration;    information;    product creation process;    design;    658;   

Others  :  http://s-space.snu.ac.kr/bitstream/10371/141268/1/000000149712.pdf

美国|英语

来源: Seoul National University Open Repository

【 摘 要 】

Newman & Dhar, 2014). The study also has theoretical implications that it introduces a new antecedent of perceived product uniqueness. Results suggest that perception of a product as a creator’s self-expression elevates its uniqueness. The study also provides managerial implications. The study suggests that firms can differentiate their products from other products by providing information about where the product design was inspired from. It also suggests that the perceived individuality embedded in a product is what elevates the uniqueness of it. Thus, when informing consumers about the inspiration source of a product, it is important to emphasize a single designer involved in the creation process rather than emphasizing the entire firm or a group of designers. My investigation on the inspiration information effect has explored the effect in product categories such as glass cups and chairs, which may have more relevance to product design than other product categories. In future studies I aim to expand the current study and investigate if this effect is robust across various product categories and various inspiration sources. I also hope to find other possible moderators or boundary conditions to understand the effect thoroughly.Key words: perceived uniqueness, product perception, inspiration, information, product creation process, designStudent Number: 2016-20550