The Effect of Social Media on YouthSport Participation: Measuring the Impact of Social Media on the Youth of Jakarta and West Java in Indonesia

796.069;

사범대학 체육교육과,글로벌스포츠매니지먼트전공 ;

University:서울대학교 대학원

关键词: 796.069;   

Others  :  http://s-space.snu.ac.kr/bitstream/10371/144193/1/000000153549.pdf

美国|英语

来源: Seoul National University Open Repository

【 摘 要 】

Jakarta, Bandung, Bekasi, Bogor, and Depok.The survey results were analyzed using Structural Equation Modeling (SEM) method with Partial Least Square-Path Modeling (PLS-PM) approach. From the results of the analysis, researcher found a significant influence between online sport participation (following sport through social media) to increase youth sport participation. Furthermore, there are four significant effects that influence youths participating in sport through social media. The four effects are motivation, cohesive community, freedom in expressing sport, and sport information exchange. Among the four predictors, ;;motivation;; has the greatest effect. In addition there is an insignificant predictor in the youth sport participation, there is social capital.The influence of social media also plays an important role in describing the trend of developing on youth sport in Indonesia today. This pattern of youth sport trends can be a reference for government and private sector who are engaged in sport to formulate the right strategy how sport participation can be improved. Finally, the increase in sport participation is expected to create a healthy and strong generation.Keyword: Effect, Social Media, Youth Sport, Sport Participation