Systems Analysis and Design of an Interactive Marketing Tool for a Destinations' E-commerce Strategy.

information systems;tourism

O'Malley, Katherine Anne ; Gene Brothers, Committee Member,Larry Gustke, Committee Chair,Beth Wilson, Committee Member,O'Malley, Katherine Anne ; Gene Brothers ; Committee Member ; Larry Gustke ; Committee Chair ; Beth Wilson ; Committee Member

University:North Carolina State University

关键词: information systems;    tourism;   

Others  :  https://repository.lib.ncsu.edu/bitstream/handle/1840.16/1093/etd.pdf?sequence=1&isAllowed=y

美国|英语

来源: null

【 摘 要 】

This research investigated the decision-making and trip planning process of travelers. Data was collected via in-depth interviews of travelers and reviews of existing web sites for destinations. This problem was approached in a systematic way incorporating knowledge of tourism decision-making behavior, e-commerce in a general sense, and consumer behavior changes prompted by new technologies.The outcome of this research is a generic trip-planning process framework and the prototype design of an interactive marketing tool. This framework and proto-type tool can be used as a starting point by a destination to develop an interactive website for new and returning customers.