Building bonds & promoting healthy choices : farmers' & vendors' relationships with African American consumers.

Farmers' markets;Social penetration theory;Healthy in a Hurry;Fresh Stop;African American health;Consumer relationships

Natasacha Ryan Jones

University:University of Louisville

Department:Communication

关键词: Farmers' markets;    Social penetration theory;    Healthy in a Hurry;    Fresh Stop;    African American health;    Consumer relationships;   

Others  :  https://ir.library.louisville.edu/cgi/viewcontent.cgi?article=1707&context=etd

美国|英语

来源: The Universite of Louisville's Institutional Repository

【 摘 要 】

The purpose of this study is to obtain a better understanding of the interactions and thesocial environment of the local farmers' markets, Fresh Stops, and Healthy in a HurryCorner Stores in West Louisville and East Downtown. This study will review some of thecurrent literature on the local farmers' markets and Fresh Stops of Louisville whilefocusing on the perspectives of farmers and vendors who transport the fresh and fruitsand vegetables into the communities. The experiences and perspectives of local farmersand vendors will provide insight on consumer trends and characteristics. Most important,this study will examine how the local farmers and vendors view the consumer response tothe local farmers' markets, Fresh Stops and Healthy in a Hurry Corner Stores. The studyalso explores the role of communication as it is critical to awareness, healthy dietpromotions, and as a mechanism for encouragement and increased fruits and vegetableconsumption. To develop a clear understanding of the perspectives of farmers andvendors who interact with the African American consumers, in-depth interviews wereconducted with participants connected with each organization. Data analyses wereperformed based on Owen's criteria to determine recurring and important themes.